THINKING MU was founded in 2008 with the aim of making well-made clothes. Organic cotton, natural fibers and recycled fibers form the material basis for this. In addition, transparency, traceability and fair trade and circular economy are very important at THINKING MU.
On each garment there are labels (BCOME) with a QR code where detailed environmental and social impacts can be traced for each individual piece: material origin, production, water consumption, carbon footprint, number of hands involved in production and packaging history goods, animal welfare.
All collections are Fair Trade certified. THINKING MU is GOTS certified.